

STRATEGIC SUSTAINABILITY FOR FASHION & CONSUMER BRANDS
You're navigating EU regulations, trying to communicate without greenwashing, and proving business value to skeptical stakeholders. You recognize that sustainability isn't just compliance - it's strategic. You see where this is going, and you're ready to act.
The Sustainability Club exists to help you step into that future. With deep fashion industry knowledge and a network of experts, we help you reduce impact where it matters most, achieve your sustainability goals, and share your story with confidence. Strategic sustainability that strengthens your business while building the future we need.
REDUCE IMPACT WHERE IT MATTERS MOST
In fashion, material choices account for up to 90% of your company’s total impact. Strategic sustainability planning helps you set clear material targets, build the knowledge needed for informed choices, and engage teams and suppliers effectively. Focusing on your products - where impact is greatest – enables maximum reduction and sets you up for increasing reporting and product impact disclosure requirements (CSRD, DPP).
ACHIEVE YOUR SUSTAINABILITY GOALS
A strategic approach helps you back up sustainability ambitions with concrete action and transparent proof. Clear roadmaps, measurable targets, and robust systems enable you to achieve results that will enable you to communicate with confidence, building brand credibility and customer trust.
SHARE YOUR SUSTAINABILITY STORY WITH CONFIDENCE
Strategic communication helps you translate behind-the-scenes sustainability efforts into something worth reading. A framework aligned with your company DNA enables internal engagement, supplier collaboration, and customer connection, seamlessly integrating sustainability into your existing brand story without compromising identity.
KIND WORDS FROM CLIENTS
BRONX
"Nynke supported BRONX in developing a clear sustainability strategy & roadmap with a corresponding communication plan. She also helped us sustainabilize our product line. As this is an ongoing process, this resulted in a long-term partnership. Nynke is a breath of fresh air. Her positive energy and tactful ability to create awareness in the team has been elevating. Nynke inspires and delivers. She is both an expert and a strategist."
KRIJN DIJKMANS, CEO BRONX


STIEGLITZ
"Nynke is an extremely knowledgeable and inspiring professional when it comes to sustainability and fashion. I had the pleasure to work with her and The Sustainability Club for 6 months to develop and implement a SMART Sustainability Agenda for Stieglitz. Together with her assistance, we were able to create something wonderful and successful for all aspects of our agenda. I look forward to working with Nynke again!"
KYRA EGLY, PROJECT LEAD SUSTAINABILITY
STIEGLITZ
TEN CATE
“I was surprised by how quickly the ten Cate brand values and identity were internalized by The Sustainability Club. As a result, the sustainability message and communication framework that they created for ten Cate could be implemented right away.”
ANDREA VAN DER KAMP, PROJECT MANAGER
TEN CATE

Hi, I’m Nynke Eggen. When you work with The Sustainability Club, you work directly with me. I bring 15+ years in fashion - from design and product development to ESG management and brand strategy - and am a GRI Certified Professional specializing in sustainability reporting. I have guided over 20 brands through practical sustainability strategies that work within business reality.

Currently, I combine freelance consulting with the role of Sustainability Strategist at Kuyichi (3 days/ week), leading the environmental and human rights due diligence, and sustainability efforts for this 25-year organic denim pioneer.
I've also worked with PVH (Tommy Hilfiger, Calvin Klein), Steve Madden, Billie Wonder, ISKO, BRONX, Stieglitz, and more.
My approach combines deep sustainability expertise with practical business strategy, making sustainability implementable and aligned with business goals.
Beyond client work, I speak at industry events and contribute insights to media including Follow The Money, Offmode, and FD Persoonlijk.
SERVICES
Strategic advice, project-based support, or team training, adapted to fit your goals, resources, and timeline.
INTERIM SUSTAINABILITY MANAGEMENT & STRATEGIC ADVISORY
I work alongside your team to build and execute sustainability strategy.
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Interim Management (1-2 days/week) - I become part of your team, embedded in operations
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Strategic Advisory (monthly retainer) - Expert guidance on key decisions and challenges
PROJECT-BASED STRATEGY & IMPLEMENTATION
Focused projects to tackle specific sustainability challenges. With a defined scope, clear deliverables, timelines and outcomes.
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Human rights and environmental due diligence projects
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Risk assessments and policy development
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Supply chain and product transparency (DPP)
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Sustainability reporting and CSRD compliance (GRI Standards, materiality assessment)
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Sustainability strategy, vision, and brand narrative development
All projects are developed to prepare you for regulatory requirements (including ESPR, DPP, ECGT, GPSR, CSRD, EUFLR), strengthen your business, and uncover opportunities.
TRAINING &
TEAM ENGAGEMENT
Build your team's sustainability expertise through practical workshops and training programs. I facilitate sessions on greenwashing, regulatory compliance, sustainable product development, and more. Making complex topics accessible while building internal capability and strengthening external engagement.
Sustainability isn't about choosing between business success and doing good; it's finding where they strengthen each other. I help you uncover where sustainability creates opportunity: whether that's margin improvements through smarter material choices, market access through stronger positioning, or strategic compliance. My work balances people, planet, and prosperity to build resilient, responsible businesses.

HUMAN
The people making your products have the right to dignity and safe working conditions. I help you build systems that improve working conditions and strengthen supplier relationships, creating measurable positive impact while protecting your brand from reputational and compliance risks.
EARTH
Environmental impact reduction is only effective if it’s strategic and measurable. I help you identify where your biggest impacts lie and create practical plans to reduce them, focusing efforts where they matter most.
FUTURE
Long-term business success requires resilience in changing markets, evolving regulations, and climate realities. I help you build sustainability strategies that strengthen business performance so you can use that success and influence to create meaningful change beyond your bottom line.
CASE STUDIES
I've supported over 20 companies. Here's how I've helped some of them - from startups to multinationals - build authentic sustainability that creates strategic advantage.
Leveraging 25 Years of
Sustainability Leadership to Drive Growth
I currently serve as Sustainability Strategist for 3 days/week at Kuyichi, a brand that pioneered organic cotton and social responsibility since 2001. I help translate their deep sustainability credentials into business opportunities: strategic roadmaps, circularity initiatives, human rights due diligence, and certification management (Fair Wear, GOTS, GRS, Regenagri).
Building on 25 years of authentic work to uncover growth opportunities, reach broader audiences, and ensure initiatives translate into measurable business impact.

Aligning
Compliant Product Development and Product Marketing
Created a manual on sustainable products and claims for PVH: one source of truth ensuring EU and global compliance across Tommy Hilfiger and Calvin Klein while streamlining workflows from design to marketing.
Adapting Sustainability Strategy for European Markets
Built comprehensive sustainability strategy for Steve Madden Europe adapted for EU regulations and consumer expectations. Insights strengthened their global approach, leading to long-term implementation support.
Creating Products that Disrupt Markets
Billie Wonder replaces throwaway diapers with premium reusables, tackling 8% of household waste. As product development lead, I take products from sketches to market (B2B and B2C), designing iterations, sourcing materials, and building transparent supplier partnerships.
Enabling Compliant Sustainability Claims for B2B Customers
This denim textile manufacturer needed to help brand customers communicate about sustainable innovations compliantly. I conducted claims audits, created internal guidance, and trained sales teams, enabling verified, EU-aligned product claims.
SPEAKING & WORKSHOPS


I deliver keynotes and workshops that help fashion professionals navigate sustainability. My approach: Break down complex regulations into actionable strategies. Turn compliance requirements into business tools. Show how to balance People, Planet, and Prosperity for resilient growth. Help you communicate sustainability in ways that are both compliant and authentic to your brand.
Expect fresh perspectives that challenge conventional thinking. I show what you can do, not just what you can't. Every talk is grounded in current business reality and leaves you with specific next steps.
Interested in booking me for your event?
WHO I WORK WITH
Something is shifting: businesses are moving from compliance-focused sustainability to strategic integration, embedding it into core decisions where it drives results. The people recognizing this shift are the future heroes.
My mission is helping you go from seeing it to doing it: building resilient, successful businesses you can be proud of that contribute to the future we need.

FOR THE FUTURE HEROES

HOW TO MASTER SUSTAINABILITY STRATEGY FOR FASHION AND CONSUMER BRANDS
Blog series: practical guides for brands on building strategic sustainability. From understanding regulatory requirements to creating implementation roadmaps, due diligence frameworks, avoiding greenwashing, and authentic communications.
Together, these guides form a complete roadmap for turning sustainability from a compliance burden into business advantage.




