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SUSTAINABILITY CONSULTANCY FOR FASHION AND LIFESTYLE BRANDS
I help fashion and lifestyle brands do what they say and say what they do.
I'm Nynke Eggen, and The Sustainability Club is my sustainability consultancy in Amsterdam. I help fashion, lifestyle and consumer brands with sustainability strategy, green claims, due diligence, reporting and training. You work directly with me, from the first call to the final presentation.

THERE IS A FUTURE HERO IN EVERYONE.
Most people want to do the right thing. What they miss is clarity: which rules apply, where the impact is, what to do first. I started The Sustainability Club to give that clarity, so you and your team can make the changes yourselves.
FEATURED IN
FD.
FOLLOW THE MONEY
FASHIONUNITED
GRAZIA
MARIE CLAIRE
OFFMODE
What I do
I help you make claims you can stand behind, by making sure the impact behind them is real. I check your claims against EmpCo and other rules, write your green claims guide or playbook, and set up the system so marketing, product and sales know what they can say and how to substantiate it. You can talk about your progress with confidence.
A clear sustainability report, following the GRI Standards or in your own format. Your report is where accountability starts. I help you use it to find your biggest impacts and act on them, year after year. Or I set up the reporting framework, so your team knows what to report, how, and who owns which data.
Rules, frameworks and reports are more than paperwork. Used well, they show you exactly where to improve.
Make it doable
Most brands know what they want to do. The hard part is the how: which rules apply, what you can prove, and who does the work next to their existing job. I make the plan fit the way your organisation already runs.
Start with the product
For a brand that makes products, most of the impact is in the product: what it is made of, where and how. That is where I look first, because that is where the biggest reductions are. Communicating about it comes after.
Go and look
I have walked hemp fields in China with a client to understand a supply chain that barely exists on paper. You can't ask a chain like that for a certificate overnight, so we started with relationships. My advice starts from the situation as it is.
Use the law as a tool
I help you understand what the law requires. Meeting it often reduces your impact already. Then we choose the extra step that matters most for your brand, and I help you say it clearly, with the proof in order.
Selected work
Kuyichi
SUSTAINABILITY STRATEGIST FOR ORGANIC DENIM PIONEER BRAND
IN THE TEAM, STRATEGY, HUMAN RIGHTS DUE DILIGENCE, GREEN CLAIMS, CERTIFICATIONS, REPORTING, COMMUNICATIONS
PVH
MANUAL ON SUSTAINABLE PRODUCTS AND CLAIMS
GREEN CLAIMS, TOMMY HILFIGER, CALVIN KLEIN, ONE SOURCE OF TRUTH FOR DESIGN, PRODUCT AND MARKETING
BRONX
STRATEGY, ROADMAP AND DUE DILIGENCE IMPLEMENTATION
STRATEGY, DUE DILIGENCE, FOOTWEAR, TRAINING, SUPPLY CHAIN TRANSPARENCY, ONGOING COLLABORATION
Kind words from clients
BRONX
"Nynke supported BRONX in developing a clear sustainability strategy & roadmap with a corresponding communication plan. She also helped us sustainabilize our product line. As this is an ongoing process, this resulted in a long-term partnership. Nynke is a breath of fresh air. Her positive energy and tactful ability to create awareness in the team has been elevating. Nynke inspires and delivers. She is both an expert and a strategist."
KRIJN DIJKMANS, CEO, BRONX


STIEGLITZ
"Nynke is an extremely knowledgeable and inspiring professional when it comes to sustainability and fashion. I had the pleasure to work with her and The Sustainability Club for 6 months to develop and implement a SMART Sustainability Agenda for Stieglitz. Together with her assistance, we were able to create something wonderful and successful for all aspects of our agenda. I look forward to working with Nynke again!"
KYRA EGLY, PROJECT LEAD SUSTAINABILITY, STIEGLITZ
TEN CATE
“I was surprised by how quickly the ten Cate brand values and identity were internalized by The Sustainability Club. As a result, the sustainability message and communication framework that they created for ten Cate could be implemented right away.”
ANDREA VAN DER KAMP, PROJECT MANAGER, TEN CATE

TOOLKIT
How to master sustainability
A growing set of free tools, resources and how-to guides for the big topics a brand has to manage. I write them with fashion in mind, and most of them apply to any company that makes products. I add new ones over time.
Green claims and the Empowering Consumers Directive
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Setting SMART targets for your sustainability strategy
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Dealing with the forced labour regulation
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More topics will follow
Hi, I'm Nynke. I've worked in fashion for more than 15 years: in product development, as a CSR manager, and now as a sustainability strategist. I have worked with over 25 brands, including Kuyichi, PVH, Steve Madden, Karl Lagerfeld and BRONX.

As a sustainability strategist I help brands decide what to do, what to prioritise, and how to communicate about it. I specialise in green claims and, as a GRI Certified Professional, in sustainability reporting.
FAQ
Let's talk
If you'd like to talk through your question, book a 20-minute call. We look at where you are, what you need, and whether I'm the right person to help. Or write to hello@thesustainabilityclub.com.

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