THE SUSTAINABILITY BLOG*

*to help you grow from a strong fashion brand to a future-proof company with a positive global image.

The Sustainability Blog combines curated industry news and in-depth articles written by our sustainability experts and guest authors.

HOW TO: Avoid greenwashing with the new ACM rules for sustainability claims

In this article: What are the new greenwashing regulations? 1. You may no longer claim that a product is sustainable 2. A product filter...

GFA MONITOR REPORT 2022 - SUMMARY

As an industry, we are faced with many issues and challenges when it comes to sustainability. As one company, it is impossible to have...

GREENWASHING IN THE FASHION INDUSTRY: HOW TO PREVENT IT?

Take a closer look at the new sustainability claims guidelines, how to recognize greenwashing, and what fashion brands can do to avoid it...

OUR FOUNDER 'MAKES THE DIFFERENCE' IN GRAZIA MAGAZINE

In an interview by Agnes Hofman for Grazia magazine, our founder Nynke Eggen reveals how her volunteering experience has added an extra...

HOW NOT TO GO EXTINCT: OVERPRODUCTION VS SLOW FASHION

There is a silent price that we are paying for the prosperity of fast fashion and overproduction. How do we get out of this?

WHY WE PLANT TREES 🌳

We believe that companies should be about more than making a profit. Companies can be a force of positive change and they can have the...

HOW TO SWITCH TO MORE SUSTAINABLE COTTON?

The fashion and textiles industry is one of the most polluting industries in the world. "Every stage in a garment’s life threatens our...